User Experience and User Interface Design
User experience (or UX) design is dedicated to giving you the best possible experience when using websites, software and all kinds of services.
The user experience is the impression the user has about the product or service during and after they have interacted with it. Here at mDrift we create exceptional user experiences by applying information architecture, interaction design, user interface design and visual design approaches and methods. Design itself is central to creating excellent user experiences.
User interface design
UID, UI design – no matter what you call it - user interface is the gateway through which users interact with your products or services. Online or offline, it’s the same idea. There’s a saying that a well-designed user interface will pay for itself and more; significantly more.
We take into account best practices across a variety of fields like visual design, usability, information architecture and interaction design to create excellent user interfaces. Our interfaces are both pleasurable for users and give you competitive advantage.
People must be able to find the information they are looking for – fast. That means your website or application must be organised so it’s consistent, intuitive and reflects your organisation’s goals. Our information architects are trained in organising information into logical structures that make sense specifically to your users.
This requires knowledge of information science, psychology and business, among other areas. These skills are quite separate from the core skills that visual designers and developers usually have.
Anything people do with your application or website is an “interaction”.
When people are buying things from your web shop, what’s the next step after adding their item to their cart? If an error occurs, will everything they have done be deleted? We identify, evaluate and design the interactions people might have with your products and services online.
We orchestrate those interactions and make sure that they are consistent with your site’s information architecture, your business goals and your customers’ expectations. It’s a magical synergy of form, function and interaction.
Visual design is the “look” in the “look and feel” but it’s also much more. Visual design gives a face to your brand, builds an emotional connection and ensures the proper communication of ideas and functions. Our visual designers have a broad understanding of business environments. Their main task is to listen to your needs and come up with creative solutions; it’s all about communication.
Visual design is the agent that establishes a clear understanding of the purpose and meaning of your solution. We design and create websites and web apps, mobile and tablet apps, corporate identities and icons to name but a few.
Usability testing and research
Usability studies serve several purposes, the most important of which is to evaluate or measure your users’ overall experience and satisfaction levels. The essence of usability testing and user research is to test-drive your solution and provide you with feedback before you hit the market. We also conduct usability evaluations based on a number of sources. Our experts will evaluate the overall experience of using your website, mobile application or service, drawing on their expertise and practical experience as well as established heuristics for different systems.
Strategy, consulting and education
Listening to users, markets and opinion-makers, critically evaluating current trends, identifying future trends and mapping opportunities are the key elements of every strategy developed by our team. We are experts in areas of product and service development and strategy, design strategy and social media and content strategy. We explore trends, read and contribute to industry-relevant research and think tanks. Our strategies are here to help you harness opportunities, guide your business in the right direction, grow your profits and increase brand loyalty.
Product and design strategy
As Bloomberg’s BusinessWeek puts it, “design can provide a tactical advantage by delivering a powerful brand message”. We know that design and research are used to identify new opportunities, to generate ideas for new products and services and to fuel innovation. They drive and demonstrate a company’s vision and improve its market position.
We create design strategies, a design language and guidelines that will ensure your success. We get to know your culture and expectations and with your business goals firmly in mind, we deliver a highly tailored product and design strategy. One that works.
Your website serves an important purpose: putting across vital information to your visitors. Most often, that information is in the form of written content.
Logically, you want that content to work for you, and to work hard. You need it to bring you business; it’s important that it reflects well on you. It must be up-to-date, professional, and encourage people to read – and buy – your products and services. We’ll work with you to identify your audience and define the key messages you should be sending them. Together we’ll create an infrastructure and long-term communications timetable that will get results.
Social media strategy
Here are the facts: over 1.2 billion people are on Facebook, over 500 million on Twitter. More than 48 hours’ worth of video is uploaded on YouTube every minute, and about 300 million users are on LinkedIn. People like talking and sharing their experiences online. They are looking for ways to share their feelings, ideas and suggestions about you, your products and services.
As The mDrift Manifesto states “Markets are conversations”. We will create a social media strategy that will get you into that conversation, track it, report it and get the most out of it. Let’s talk to your users!